The Story

I wanted to capture moments…...

but little did I know that behind every click was an untold story waiting to unfold.

In 2010, I started my business focusing on one thing - photography. It didn’t take me long to realize that having photos isn’t enough. Long gone are the days of receiving amazing photography content with unclear messaging, outdated websites, unappealing instagram grids and an underdeveloped brand strategy.

That’s why we are dedicated to helping women-centric brands create a full visual presence that brings all the pieces together.

Don’t sit on the outskirts with an unpolished dream. Let’s put our heads together to create something succinct, clear and dope. We’re going to do that through photography. We’re going to do that through brand development. We’re going to do that through design work whether that be with graphics, templates or a website. There are so many amazing brands out here doing amazing work that intrigues you and keeps you coming back for more. Let’s make one of those brands yours!

about the founder

Hello, I’m Jendayi (Jen-die-yee)

Professional black outfit lover, founder, introvert and dog mom.

I'm kind of obsessed with ‘elevating the everyday’.

That simple phrase draws out the essence of my life’s pursuit. And while people may know me as the “Aesthetic Entrepreneur” for my love of style, interiors and beautiful brand visuals, the extent of that phrase doesn't stop at aesthetics for me. ‘Elevating the everyday’ is not just about beautiful things; but enriching our lives all around. It crosses into self-exploration, wellness, spirituality, gratitude, self-care, mindfulness, and all that other fuzzy stuff.

In essence, my version of ‘elevate the everyday’ is all about transforming the mundane into something special, adding value and meaning to even the most routine aspects of life. And that, my friend, is what I carry as my mission for this business and beyond.

Learn more about me (personally)